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Advertising

Radio advertising is the only one that lacks images. This circumstance, far from being harmful, often represents a great opportunity for those advertisers who do not want or do not need to show their products or their facilities, or whose communication focuses on purely informative aspects. It is usually the case of service companies, shops, SMEs and, of course, large brands that simply seek to be present in the mind of the consumer. Radio advertising allows excellent geographic segmentation and, thanks to the existing variety of stations and programs, is able to reach certain audiences with great precision: housewives, teenagers, executives, sports fans. Radio advertising, in addition to being economical, allows you to develop strong advertising pressure and a high frequency of contacts in very short periods of time. Unlike television advertising, radio advertising does not suffer the consequences of zapping; And compared to other media, advertisers don't need to compete with anyone, either in size or creativity, to gain public attention.

ADVERTISING OPTIONS

We offer a variety of services to our clients including

JINGLE ADVERTISING
Most popular media option for Radio Advertising. Radio jingle is played which can be anywhere between 10 seconds to 2 minutes. Advertising rates for jingle is the lowest rate among all other radio advertising media options.
RJ MENTION

A subtle form of FM Radio advertising, popular RJs talk about the brand on radio. FM Stations charge a premium for advertising on radio FM through RJ mentions

SPONSORSHIP TAG

Brands can sponsor a popular program on radio. FM Stations provide sponsorship tags for free as a part of the FM Radio advertising package.

RADIO CONTEST
Brands can give away prizes to FM Radio listeners who participate in contests run by popular RJs on their radio shows. An interesting FM Radio advertising format which comes at a premium on regular FM radio advertising rate.
TIME CHECK

Brands can sponsor time check on the FM Radio. An FM advertising format suitable for long term advertisers.

STUDIO SHIFT

Radio RJs can come and cover the event at advertiser location. This is one of the most expensive FM Radio advertisement option and radio stations charge a heavy premium on the regular card rate of FM Radio advertising.

ROADBLOCK

Brands can choose to play only their ads for a given period of time. This FM advertising options give brands an opportunity to reach out in a non-cluttered environment on Radio. As this is a premium advertising option on FM radio, advertisers pay a premium of regular FM radio advertising rate.

FEATURES

Other Rates are 45 secs at 1.3x30secs rate, 60 secs at 1.5 x30secs rate, 90 secs at 2.4x30secs rate, 120 secs at 3.0x30secs rate.

Commercial before the news and after the news will carry a loading of 1.5x of the 60 secs rate.

ADVERTISING RATES

We gave the right tariff to suit your advertising budgets, moreover you can create a greater impact on your audience.

OPTION 1

TIME BELT MORNING DAY LUNCH MID-DAY EVENING NIGHT MIDNIGHT
TIME SPOTS 5AM-8:59AM 9AM-11:49AM 12PM-1:59PM 2PM-4:59 PM 5PM-9PM 9PM-11.59PM 12AM-4.59AM

OPTION 2

BRAND NAME   EXPLANATION RATE CATEGORY
MORNING PRIME TIME 5AM - 10AM PREMIUM CHARGED
DAY BAND 10AM - 4PM NORMAL PRICING
EVENING PRIME TIME 4PM - 9PM PREMIUM CHARGED
NIGHT BAND 9PM - 5AM NORMAL PRICING

 

BRAND NAME   EXPLANATION RATE CATEGORY
MORNING PRIME TIME 7AM – 12PM PREMIUM CHARGED
DAY BAND 1PM - 4PM NORMAL PRICING
EVENING PRIME TIME 5PM – 12AM PREMIUM CHARGED
NIGHT BAND 1AM - 7AM NORMAL PRICING

Points to Note:

  • Min. Ad length should be at least 15 secs and campaign duration should be at least 10 days.
  • Ad to be booked atleast 4-5 days prior the release date.
  • Frequency of your Ad should be placed at least 7 times daily.
  • (Min. Ad placement time should be approx.. 17Min & 5 Secs for 10 days).
  • Other Rates are 45 secs at 1.3x30secs rate, 60 secs at 1.5 x30secs rate, 90 secs at 2.4x30secs rate, 120 secs at 3.0x30secs rate.
  • Commercial before the news and after the news will carry a loading of 1.5x of the 60 secs rate.

DISCOUNT PLAN3. Discount Plan

Enjoy the benefits of GOLFO RADIO’s Volume Discount plan when you sign up for a Master Contract for one Calendar Year. Our scheme being flexible you can choose to upgrade your Master Contract commitment and enjoy even higher discounts during the validity period.

EARLY BIRD INCENTIVE DISCOUNT

An advertiser who renews his Master Contract before the expiry will enjoy a 10% Early Bird Incentive discount (effective 1st Jan 2021).

 

Note:

  • EBID is applicable to all spots buys and Sponsorship programmes.
  • Volume Discount is applicable to ONLY Spots Buys.
  • If an advertiser fails to meet its Nett Commitment during the Master Contract period, its volume discounts shall be withdrawn or reduced based on actual expenditure.

LIVE BROADCAST, MOBILE STUDIO ON-SITE REMOTE

Spice up your events, draw crowds for your roadshow ad create buzz for your promotion with GOLFO RADIO’s event packages. Take advantage of radio’s strength to move your target audience with

Live Broadcast:

This package brings your event to life with over the airwaves for 2 hours. Let the audience experience the buzz and exhilaration of your event just by listening to our ‘live’ broadcast on your preferred radio channel.

Mobile Studio:

This package brings radio to your event. Our Radio DJ’s/ RJ’s can interact with consumers to promote your products and make your events more vibrant and exciting.

On-site Remote:

This package helps drive traffic to your event. With our Radio DJ’s/ RJ’s providing ‘live’ reports peppered with exciting details of your product, roadshow or exhibition, listeners will be attracted to participate.

 

SUBMISSION DEADLINES & TECH SPECIFICATIONS

  • GolfoRadio advertising schedule is prepared every night for the next day. So if an advertiser can provide the jingle before 4 pm, the campaign can start the next day. FM Stations advertising department does not work on the weekends (Fridays & Saturdays)
  • GolfoRadio provides the advertisers with a time schedule. The ad time schedule has the exact time at which ad would be played on the FM, and is made available to the advertiser in advance.

 

Q & A

Q: What is the meaning of radio spot?
A: Radio spot in FM Advertising parlance refers to the jingle that is played as an ad during the ad break.

Q:. How to give advertisement in Golfo Radio?
A: To give an ad in Golfo Radio station, our marketing team can be contacted on Mobile No. Antonio Sharma +974 7731 0940 (Doha) -  Pastor Oviedo +34 652 37 22 27 (Madrid). They will help you both with selecting the right SPOT to advertise as well as getting the best rate for advertising.

Q: How can I get my Radio jingle recorded?
A: You can get your radio jingle recorded either through a professional studio or through our Radio Station. Most radio advertising agencies help advertisers in getting their jingle recorded.

Q: How do I create an effective FM radio ad?
A: To create an effective ad in radio, have an interesting story. Please remember that radio listening is a passive action and ad needs to be interesting for people to take notice. Offers are also used to make a radio ad interesting

TERMS & CONDITIONS:

  • Golfo Radio 98.3FM will not advertise or entertain any adverts / details from client that are related to below reasons o Insults, curses and abusive language that insights resentment for any particular reasons, religious, caste or creed, communities, institutions, areas and countries o Adverts / details related to Alcohol, Tobacco or any such substance that is hazardous to health.
  • Clients should follow strict guidelines laid down by Ministry of Culture and Sports. As well as adhere to Golfo Radio's code of conduct and ethics for advertising.
  • Advertisement to be booked 4 days prior to release date depending on nature of content and creativity.
  • General Terms & Conditions of Payment o On signing contract o Along with Purchase order (PO) o Immediately upon submission of invoice —As Agreed between client and Golfo Radio
  • Any dispute arising between client and Golfo Radio will be mutually settled or referred to Court Law, State of Qatar.

We offer the best prices along with excellent ad production.

We advise the customer to get the maximum return on investment.

GET IN TOUCH...

To arrange a consultation or workshop, send us a message.

Antonio Sharma

Advertising Manager in Qatar - Doha

antonio.sharma@golforadio.com

+974 7731 0940 (Doha)

Pastor Oviedo

Advertising in Spain and Portugal

pastor.oviedo@golforadio.com

+34 652 37 22 27 (Madrid)


Antonio Sharma - Marketing Doha -- antonio.sharma@golforadio.com